Data Protection

PRIVACY POLICY

Lily’s Kitchen (“we”) (“us”), (“Lily’s Kitchen”) is committed to protecting and respecting your privacy. This policy (together with any documents referred to in it) sets out the basis on which any personal data that we collect from you, or that you provide to us, will be processed by us. Please read the following carefully to understand our views and practices regarding and how we will treat your personal information. This privacy policy applies to individuals who visit www.lilyskitchen.com (collectively, “our website”). It is in addition to any other more specific notices that may be provided from time to time.

This privacy policy should be read in conjunction with the Terms of Use and the information in our cookie management tool.

For the purposes of data protection laws, the data controllers are Lily's Kitchen Limited and Lily's Kitchen Europe GmbH. Lily’s Kitchen Europe GmbH also acts as the European Union representative for Lily’s Kitchen Limited. Further contact information can be found in Section 11. Data controllers may act as joint controllers for certain data processing activities. See Section 4 for more information.

1. ARE YOU UNDER 18 YEARS OF AGE?

If you are under 18 years of age, please obtain prior permission from your parent/guardian when providing personal information to our website. Without this consent, users are not permitted to provide us with personal data. We do not knowingly request or collect personal information from anyone under the age of 18 for specific marketing communications purposes.

Are you a sole proprietor/partnership or an individual communicating with us from a company?

When we collect and use your personal data from a business perspective (i.e. when we enter into a contract with you as a sole trader or partnership or enter into a contract with the company with which you are employed or with which you have entered into a contract), this will be done in compliance with the relevant parts of this Privacy Policy. If you have any questions or concerns about this, please contact us using the contact details below or speak to your usual Lily's Kitchen contact.

 2. INFORMATION WE MAY COLLECT FROM YOU

We may collect and process the following data about you:

Information You Give Us: You may provide us with information about you by filling out forms on our website, participating in surveys, or corresponding with us by telephone, email or otherwise . This includes information you provide when you place an order on our website, meet us at an event or enter a competition or promotion. The information you provide to us may include your name, address, contact information, payment details and details of your pet(s).

Information We Collect or Generate About You: With respect to each of your visits to our website or when you do business with us, we may do the following capture:

• Technical information, including the Internet protocol (IP) address used to connect your computer to the Internet, your login information, browser type and version, time zone setting, browser plug-in types and versions , operating system and platform; And
• Information about your visit, including the full Uniform Resource Locators (URL) clickstream to, through and from our website (including date and time); products you viewed or searched for; Page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs) and methods used to browse away from the page, and any telephone numbers used to call our customer service number. This is sometimes called web audience measurement.
• Aggregate Data: We may also collect and use aggregated data from various sources (website, email). While aggregated data is not legally classified as personal data, when combined with personal data that leads to the direct or indirect identification of an individual, we treat this combined data as personal data.

Information we receive from other sources: We work closely with third parties (including, for example, business partners, subcontractors for technical services, payment and delivery services, advertising networks, analytics providers and search information providers) and may receive information about you from them.

3. COOKIES

We use cookies to distinguish you from other users of our website. We use strictly necessary cookies, functional cookies, performance and advertising cookies. For detailed information about the cookies and similar technologies we [and third parties] use, as well as the purposes and duration of their use, please see our cookie management tool.

4. USE OF INFORMATION

We use the information held about you in the following ways:

Information you give us: We will use this information: 

Data processing activity	Data Controller
To provide customer support, such as responding to your inquiries and keeping you updated on the delivery of your order;	Lily’s Kitchen Europe GmbH
To carry out our obligations arising from any contracts entered into between you and us and to provide you with the information, goods and services that you request from us;	Lily’s Kitchen Europe GmbH
For internal recording;	all data controllers as joint controllers
To improve our goods and services;	all data controllers as joint controllers
To create a pet profile;	Lily's Kitchen Limited
To tailor our website to your interests;	Lily's Kitchen Limited
To provide you with information about other goods and services we offer that are similar to those you have already purchased or about other goods or services which we think may be of interest to you (subject to sections “Consent” and “Legitimate Interests” below). (“Using your data in accordance with data protection laws”);	Lily’s Kitchen Limited
To send you information about competitions or promotions which we believe may be of interest to you (in accordance with the Consent and Legitimate Interests sections below (“Using your data in accordance with data protection laws “);	Lily’s Kitchen Limited
To send you a welcome email to verify your account when you register on the website or register for one of our events, and other emails for the purpose of providing services or products to To send you, including in connection with account management or system maintenance ;	Lily’s Kitchen Europe GmbH
To notify you about changes to our goods or services;	Lily’s Kitchen Europe GmbH
To ensure that content from our website is presented in the most effective manner for you and for your computer	Lily’s Kitchen Limited
To identify and address you on social networks and search providers when you give your consent;	Lily’s Kitchen Limited
To create a unique profile of you that combines your data collected from different data controllers and sources so that we can get to know you better. This includes your marketing preferences, such as which products your pet likes to eat	all data controllers as joint controllers
To comply with our legal/regulatory obligations and to process payments that you make for our products and services or that are due to you under an agreement (e.g. refunds), using your financial or credit card information.	Lily’s Kitchen Europe GmbH

 

Information we collect about you: We will use this information:

Data processing activity	Data Controller
To administer our website and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes;	Lily’s Kitchen Limited
To carry out appropriate and necessary investigations and to comply with our legal and regulatory obligations and obligations, including compliance with anti-fraud and anti-money laundering requirements, and (if applicable) to protect our employees and other customers/users from unlawful, disruptive or offensive behavior on our website;	all data controllers as joint controllers
To improve our website to ensure that content is presented in the most effective manner for you and for your computer	Lily’s Kitchen Limited
To create a profile of you (and your pet(s)), your preferences and your habits;	all data controllers as joint controllers
To enable you to participate in interactive features of our website when you choose to do so;	Lily’s Kitchen Limited
As part of our efforts to keep our website safe and secure;	Lily’s Kitchen Limited
In accordance with the Consent and Legitimate Interests section below (“Using your information in accordance with data protection laws”) to provide (directly or indirectly through third parties) effective and personalized Lily's Kitchen marketing materials and content	Lily’s Kitchen Limited
To measure or understand the effectiveness of the advertising we serve to you and others and to deliver relevant advertising to you.	Lily’s Kitchen Limited

 

Information we receive from other sources:

Data processing activity	Data Controller
We combine this information with the information you give us and the information we collect about you. We use this information and the combined information for the purposes set out above (depending on the type of information we receive).	all data controllers as joint controllers

 

Social media presence:

Data processing activity	Data Controller
We are present on various platforms including Facebook, Instagram and LinkedIn. We participate in these forums and may interact with you or collect your comments for service and complaint handling purposes.	Lily’s Kitchen Limited
We also receive insights and analytics information from the platforms, including the level of engagement with our posts, so we can understand what type of content you want to see.	Lily’s Kitchen Limited

 

You can update your privacy and cookie settings on our specific pages, groups and areas within these platforms. To do this, you should access your data protection settings with the respective providers. We have limited control over our profiles within these interfaces.

5. USE OF YOUR INFORMATION IN COMPLIANCE WITH PRIVACY LAWS

 Privacy laws require that we meet certain conditions before we can use your information in the manner described in this Privacy Policy. We take our data protection responsibilities, including compliance with these Terms, very seriously. To use your personal data, we rely on the following conditions depending on the activities we carry out:

 Compliance with legal obligations: We process your data to the extent necessary to comply with legal regulations or official or judicial orders. In particular, we need to process your personal data to verify your identity and the source of your anti-money laundering and anti-fraud resources and to determine whether you have been banned from using our website due to objectionable behavior. You cannot object to the processing or request the deletion of your personal data if it falls into this category.

Necessary for the conclusion/performance of a contract: When you enter into a transaction with us, a contract is concluded between you and us. In order for us to carry out our obligations under this contract (for example, to enable you to purchase goods from us), we need to collect and process your personal data. Unfortunately, failure to provide the required personal data when registering and financial information when completing the transaction or objecting to this type of processing or exercising your deletion rights will result in us not being able to provide you with our goods/services.

Consent: We may send you email marketing messages, targeted advertising and text messages about us and our goods, services and events if you provide us with your consent have given your consent to the use of your data for these purposes.

If you have confirmed that you would like to hear from us about another party's goods and services, we will use your details to contact you with marketing information about that party's goods and services.

In any of the above situations, you have the right to withdraw your consent at any time and to object to processing of this type. We provide easy ways to stop our marketing, and you can unsubscribe at any time. See Your Rights and Contact Information (below).

Legitimate interests: We may also use your personal data to manage and operate our communications, IT and security systems.

We also use your personal data to communicate with you in connection with your contract with us, for example about delivery status or product return requests. In this context, we will send you information about our products that we believe will be of interest to you based on your purchase history, unless you inform us that you do not wish to receive such product communication.

In the event that we or our assets are acquired by or merged with another company, including through bankruptcy, we will transfer your personal data to our legal successors.

6. HOW LONG DO WE KEEP YOUR INFORMATION?

We take steps to ensure that your personal data is only retained for as long as is necessary for the purpose for which it was collected. After this period they are deleted or, in some cases, anonymized. If we collected the personal data based on your consent and there is no other legal basis for continuing this processing, we will delete your personal data if you later withdraw your consent.

We will retain your personal information for as long as we need your information to address any issues or concerns you may have regarding the processing of your account/order and also to enable us to initiate or defend legal action or official steps.

7. DISCLOSURE OF YOUR INFORMATION

We share your personal information with the following types of third party organizations:

Service providers. These are internal or external companies that we support in running our business (e.g. order processing, payment processing, consumer service , fraud detection and identity verification, website operations, market research companies, support services, transactional and marketing communications, website development, data management, data analysis, etc.). Service providers and their selected employees may access and use your personal data on our behalf only for the specific task they have been commissioned to perform, based on our instructions, and are obliged to keep your personal data secure.

Credit reporting agencies/collection agencies. To the extent permitted by law, credit reference agencies and debt collection agencies are third-party companies that we assist in checking your creditworthiness.

Third party companies may license or sell personal information for their own marketing purposes..Except in situations where you have provided your consent We do not share your personal information with third party companies for their own marketing purposes. Your identity will be disclosed at the time we obtain your consent.

For example, with Meta Platforms Ireland Limited (“Meta”), Google Ireland Limited (“Google”) and other partners, we may share certain data about actions you take on our websites, such as your visits to our websites, your interactions our websites and use of Facebook Connect, as well as information collected through cookies or similar technologies, including the Facebook Pixel. This allows us to measure the effectiveness of our advertising, improve our marketing practices and help us deliver more relevant advertising to you and people like you (including on social media such as Facebook). We are joint data controllers with Meta for this processing. This Agreement means that we must provide you with this notice, but you should contact Meta if you wish to exercise your privacy rights. For further information, including how Meta enables you to exercise your data protection rights and subsequently processes your data as an independent data controller, please see Meta's Data Policy available at www.facebook.com/about/privacy is available. Similar terms may apply to other third parties, e.g. B. Google tags or other technologies. To find out more about the personal data processed by Google, you can visit the website “Privacy and Terms of Use“ from Google.

Third party recipients who use personal data for legal reasons or as a result of mergers/acquisitions.We will use your personal data for legal reasons or as part of a takeover or merger (see section 5 for details).

8. WHERE WE STORE YOUR PERSONAL DATA

Any information you provide to us will be stored on our secure servers or (in the case of payment information) those of our secure payment provider. If our suppliers are located outside the European Economic Area (“EEA”), the information we collect from you may be transferred to or stored at a destination outside the EEA (United States and Asia Pacific). This includes suppliers who are involved, among other things, in processing your payment data and providing support services. Not all countries have the same level of data protection. We will take all reasonable steps to ensure that your information is treated securely and in accordance with this Privacy Policy. This includes the introduction of standard contractual clauses and binding corporate rules approved by regulators where the recipient is based outside the EEA and is not considered equivalent or adequate. The Standard Contractual Clauses impose obligations on the importer and confer certain rights on individuals. They are available for inspection upon request.

If you have chosen a password to access certain parts of our website, you are responsible for keeping this password confidential. We ask you not to share your password with anyone.

Unfortunately, the transmission of information over the Internet is not completely secure. Although we take appropriate measures to protect your personal information when in our possession or control, consistent with prevailing technology and risks, we cannot guarantee the security of your information transmitted to or from our website. Once we have received your information, we will use strict procedures and security features to prevent unauthorized access or loss.

 9. YOUR RIGHTS

You have a number of rights under data protection law in relation to the way we process your personal data, but these are not absolute and in some cases we may not be able to comply with your request. In this case, we will respond to you and explain the reasons for this. These are listed below. You may contact us using the contact details provided below to exercise any of these rights. We will respond to any request we receive from you promptly and within one month from the date of the request, unless the request is complex. We will keep you updated about our response times.

 

NUMBER	DESCRIPTION OF LAW
1. Access:	A right to access the personal data we hold about you.
2. Correction:	The right to request that we correct any inaccurate personal data we hold about you.
3. Right to be forgotten:	The right to request that we delete the personal data we hold about you. This right only applies if (for example): we no longer need to use the personal data to achieve the purpose for which we collected it; or if you withdraw your consent where we use your personal data based on your consent; or if you object to the way we process your data (in accordance with Law 6 below).
4. Restriction:	In certain circumstances, you have the right to restrict the processing of your personal data that we hold about you. This right only applies if (for example): you dispute the accuracy of the personal data we hold about you; or if you had the right to ask us to delete the personal data but would instead prefer to restrict our processing; or if we no longer need the personal data to achieve the purpose for which we collected it, but you need the data to process legal claims
5. Portability:	In certain circumstances, you have the right to receive the personal data you have provided to us in a structured, commonly used and machine-readable format. This right only applies if the processing is based on consent or a contract (see above) and the processing is carried out by automated means. You also have the right to request that we transfer this personal data to another organization at your request.
6. Object:	A right to object to the processing of personal data that we hold about you where the processing of that data is necessary to achieve our legitimate interests, unless we can override legitimate grounds for further processing of personal data span>can prove that the data is used to assert, exercise or defend legal claims. Your right to object to marketing purposes, including the communications and related profiling described above, is unrestricted and is not subject to any balancing test as in Law 6.
7. Preventing certain decision-making and profiling:	You have the right not to be subject to a decision based solely on an automated procedure - including profiling - which has legal effects on you or similarly significantly affects you.
8. Revocation of consent:	A right to withdraw your consent if we use your personal data based on your consent (for example, to send you marketing information about our services or products).   You can exercise your right of withdrawal by clicking on the unsubscribe link in every email.   Use our cookie management tool to manage your cookie consent preferences, including all non-essential cookies.   If you withdraw your consent, this will not affect the processing that we would have already carried out with your consent.   If you withdraw your consent for marketing purposes, we reserve the right to maintain a record for suppression or non-contact. This is in line with regulatory guidance and best practices. If you withdraw your consent for marketing purposes, we will continue to use your contact details for service messages or compliance purposes, such as: B. to contact you about your orders or to handle complaints

 

10. UPDATE YOUR INFORMATION

If your personal information, such as your contact details, changes, please let us know by contacting us (see below) so that we can keep your information current and accurate.

11. Third party and social media plug-in

Our website may from time to time contain links or social media plugins (and others) to and from the websites of our partners, advertisers and affiliates. If you follow a link to one of these websites, please note that these websites have their own consent procedures for marketing or sending cookies, as well as their own privacy policies.

We do not control the processing or cookie-related activities of third parties. The company that sets cookies or processes personal data has primary data protection responsibility for its activities. Please review these consents, notices and policies in addition to our own. 

12. CONTACT, QUESTIONS AND REQUESTS

If you have any concerns about our processing of your personal data or would like to exercise any of your rights, please contact us in the first instance. Questions and comments about this Privacy Policy are welcome. Additionally, if you have any concerns about our processing of your personal data, please do not hesitate to contact us first.

 

Data Controller	Contact	Responsible for
Lily's Kitchen Limited	1st Floor Kings Court, 2-16 Goodge Street, London, W1T 2QA   or Email: hello@lilyskitchen.com   Telephone +353 1513 3343 (The telephone tariffs from landlines or mobile phones apply)   You can also direct your questions, comments, complaints and concerns to our EU representative using the following contact options:  Lily's Kitchen Europe GmbH, Baseler Strasse 46, 60329 Frankfurt am Main, Germany	See Section 4
Lily’s Kitchen Europe GmbH	Baseler Strasse 46, 60329 Frankfurt am Main Email: hello@lilyskitchen.com   Telephone +353 1513 3343 (The telephone tariffs from landlines or mobile phones apply)	See Section 4

If you have concerns about our processing of your personal data or are dissatisfied with the handling of a complaint or request regarding your personal data, you also have the right to file a complaint with the data protection authority.

13. CHANGES TO OUR PRIVACY POLICY

We may change this privacy policy from time to time.

All changes we make to our privacy policy in the future will be published on this page.

This privacy policy was last reviewed and updated on December 10, 2024.