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OUR FOOD
What does "proper food" mean?
Our pets deserve to eat proper food that’s full of goodness, so we use healthy, nourishing ingredients to make delicious, natural recipes, nutritionally tailored to help keep your four legged friend in the best condition. Our pets are part of the family, so we want to give them the kind of food that we know they’ll love, and will do them the most good.
PROPER INGREDIENTS
~ like ~
FRESHLY PREPARED MEAT AND OFFAL
DELICIOUS NATURAL RECIPES
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WE WANT TO SUPPORT PET HEALTH
COMPLETE NUTRITION
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EVERY STAGE OF LIFE
FULL OF GOODNESS
~ without ~
MEAT MEAL
NATURAL INGREDIENTS
Taking care with our ingredients helps us to create the most naturally nutritious and delicious proper food. For starters, we use only proper meat - either fresh or freshly prepared - that is easy to digest. Our scrumptious fruit, wholesome veg, healthy herbs and botanicals are top notch, high quality produce. And we never use any meat meal or other nasties in our recipes, ever.
FOOD MADE OF HIGH-QUALITY MEAT, OFFAL AND FISH
Our recipes are balanced - with ingredients such as meat, offal and fish that are freshly prepared and provide proteins and vitamins that help pets stay healthy. Another reason why we like to use meat and offal: it tastes delicious. You will see this in the reactions of your cats and dogs when Lily's Kitchen comes into their bowl. And since that's what really good pet food is all about, you'll never find meat meal in our recipes.
HEALTHY FRUITS AND VEGETABLES
Dogs are natural omnivores which means they like to eat both meat and veg. About 20-30% of a complete, balanced diet for your pooch should come from plants. Our scrumptious fruit and vibrant veg are full of antioxidants, and are a great source of minerals, vitamins and fibre. As well as being super healthy and nutritious, they’re naturally very tasty too
HERBS & BOTANICALS
We carefully choose a selection of naturally nutritious herbs - flowers, roots and leaves - to best complement our wholesome recipes. For instance, marigold petals have a brilliant antioxidant action and rosehips are rich in vitamin C. Burdock root contains valuable vitamins and minerals, while golden rod blooms are great for all round health. These, and other tasty herbs all help to bring wonderful variety into your pet’s daily diet.
COMPLETE AND BALANCED RECIPES
Our complete and balanced recipes contain everything dogs and cats need for a nutritious and balanced diet. Our perfectly composed pet meals are delicious treats that we have developed together with veterinarians and nutritionists for pets. So that you can trust that you are making the best choice for your four-legged friends.
VETERINARY TESTED FORMULA
We believe pets deserve to eat proper food, full of the right ingredients that will help them grow, develop, and stay healthy and happy. That’s why we work closely with vets and nutritionists to create nutritionally complete, exceptional recipes for each stage in your pet’s life. Our recipes are specially created to help your pet be the very best they can be, whatever their age.
ADAPTED FOR EVERY STAGE OF LIFE
Puppies and kittens need additional nutrients to help them grow, develop and build healthy immune systems. For adult pets, balanced recipes are important to keep them alert and active. Older dogs and cats, on the other hand, may need ingredients that can provide additional support to bones and joints to help them stay in peak condition. Our close collaboration with experts allows us to develop complete and delicious meals for every stage of your four-legged family members' lives.
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